Archive for July, 2007

Humble Beginning of the Land Rover

Tuesday, July 31st, 2007

Land Rover is the well-renowned British manufacturer for all-terrain vehicles and Multi-Purpose Vehicles. This automaker was originally referred to one specific vehicle, which is a civilian all-terrain utility vehicle thatw as launched at the Amsterdam Motor Show on the 30th of April 1948. But it was later termed for a car brand that produces several distinct models but have one thing in common – being all four-wheel drives.

The first Land Rover

The very first model for Land Rover was designed by Michael Bouscher, who is a chief designer at the British car company Rover, on 1947. He was inspired at that time by the Jeep vehicle he used one summer during the World War II. Hence, the first Land Rover prototype “center steer” was built on the chassis of a Jeep. Its distinctive feature is its body, which is constructed of a lightweight rustproof proprietary alloy of aluminum and magnesium called Birmabright.

It then started out as an internal division of the car maker Rover, to which it designed and manufactured a lot of four-wheel drive vehicles. It was then managed by a succession of owners such as British Leyland, British Aerospace and BMW.

At the moment, this make is part of the Premier Automotive Group, which is a division of the Ford Motor Company. It is now considered as one of the longest living Sports Utility Vehicle brand. Since it is a part of the Ford Motor Company, the Land Rover has then been closely associated with Jaguar. They actually share common sales and distribution network in a lot of countires, and some of their models also share components and production facilities.

Just recently, in June of this year, Both Jaguar and Land Rover has been put up for sale by Ford and so we’ll be checking out a lot on the news of the future of this superb SUV.