Land Rover Teams Up with Mountain High for Adventure Journey in Diabetes Awareness
Land Rover has announced its official sponsorship of Mountain High Organization’s multi-activity adventure quest in Jordan to raise awareness for Diabetes.
Aptly titled as ‘Jewels of Arabia’, this campaign brings together adventure-seeking individuals from diverse backgrounds, nationalities, genders, and age-groups to unite for a common quest of good health, more specifically in controlling the frantic spread of the deadly Diabetes disease. Relatively, the program aims to emphasize on this disease control message by banking on the ‘Power of three’ aspects, which is awareness, education and prevention.
The challenge will involve a series of much-needed attributes consisting of the test of intelligence, initiative, team spirit, physical fitness, navigational skills and a positive attitude. It is designed to be a culture-rich journey of Jordan, exploring the rich heritage of this magnificent city, traveling through some of Jordan’s most spectacular architectural wonders, living the life of a Bedouin, and all the while hunting for the supposedly ancient hidden pots that holds the knowledge to save the world from Diabetes.
The activities lined up for this campaign would surely whet the appetite of adventure enthusiasts. Such quest duties include an exciting treasure hunt, hiking up Jordan’s highest peak, sand skiing, kayaking, camel trekking, map reading, raft building, and off-road driving through the breathtaking terrains of Jordan. This is where the Rover comes in handy, as all Land Rover Engine Parts are built to perform in these extreme outdoor conditions. This also applies to the other Land Rover Parts in maintaining their tough material and quality.
Discussing Land Rover’s association, Managing Director of Land Rover Middle East, Andy Gawthorpe, has this to say, “We are very delighted to be part of such a positive initiative, which is in line with our brand philosophy to support activities that inspire, create and deliver a spirit of adventure for everyone. Our partnership with Mountain High has been the result of our common goal and vision to encourage people to ‘Go Beyond’ their everyday limits for a good cause.”
“We have provided a range of Land Rover vehicles to the team to help them cover some of the remote and challenging landscapes of Jordan. These include the Range Rover, our flagship model, Range Rover Sport, the performance SUV and a Sports Tourer, LR3; the brand’s luxury, family SUV and the LR2, our new, premium, compact SUV and recent addition to the family. All our products offer the dedicated, engineering pedigree that makes them truly capable of delivering across all terrains and hence would be ideal for such an adventure event. We wish all participants good luck and hope their experience is rewarding.”
Julie Amer, Founder of Mountain High, promotes the campaign, as well as singing the praises of Land Rover: “We are extremely excited about the “Jewels of Arabia” project as it is such a great way to raise awareness for Diabetes and encourage others to get into action and take charge of their health. The team members are all great role models and very enthusiastic about playing an active part in the campaign in the spirit of adventure.”
“We are all delighted with Land Rover’s support for this project. Apart from the skill, endurance, stamina and dedication of the team members, we also have to rely on strong, capable vehicles to cover the difficult terrains we will encounter. A big thanks to Land Rover for putting us in the driving seat, we know we have a winning combination to make this mission a great success.”