Archive for October, 2007

Land Rover’s record breaking September Sales

Wednesday, October 10th, 2007

Although ownership is still a bit unstable for Land Rover, Ford’s high-end sport utility vehicle brand still managed to amass as much as 26,000 automobiles last month, which is the highest total units sold ever recorded since its establishment almost 60 years ago.

Among the 25, 933 SUVs sold, the Freelander 2 and Range Rover, which is equipped with well-made Land Rover Parts, lead the products of the brand for September. These compact Land Rover vehicles are geared with precision-engineered Land Rover Engine Parts, which made them favorites even in the Eastern regions.

Land Rover Freelander 2

From the first quarter until the third quarter, 167, 400 Land Rover vehicles were bought mostly in China and Russia. Such number pushed for a decent 15.7 percent increase compared to the September 2006 record.

“This is a great achievement and it’s always satisfying to break past records,” said Phil Popham, who is the managing director of Land Rover. “We can now approach our 60th anniversary next year with confidence. I want to see the business move forwards responsibly, profitably and in a sustainable manner.”

The luxury brand, which is  exported to more than 140 countries, integrates high-end technologies in its vehicles without sacrificing Land Rover’s social responsibility for the users and the environment.

“We’re on track with plans to fit technology to improve the environmental performance of our cars and we’ve given a hint of new, exciting design,” said Popham. “A great future is shaping up.”

Land Rover sponsors London-based ski exhibition

Tuesday, October 9th, 2007

Land Rover, which is the luxury sport utility vehicle brand of Ford, is the official vehicle provider in the upcoming Metro Ski and Snowboard Show slated on the 24th to the 28th October in snow-covered Grand Hall, Olympia.

It will be the first time for the medium-built vehicles to grace the three-day exhibition according to Andy Griffiths, who is the marketing director of Land Rover. Geared with precision-engineered Land Rover Parts, the luxurious yet muscled SUVs are really capable of driving even on snow-covered roads.

“This will be the first time Land Rover has taken part in the show and we’re really excited about it,” said Griffith. “Land Rover vehicles are perfectly suited to wintry conditions and therefore where better to showcase their abilities.”

The Range Rover Autobiography is among the highlights of the London-based show. In this segment of the Metro Ski and Snowboard Show, participants can use their creativity in personalizing their Range Rovers. These vehicles are equipped with the well-made Land Rover Engine Parts, which can either be a supercharged or a TD V8 diesel engine.

Spectators are sure in for a lot of entertainment as both seasoned and amateur snowboarders of Europe are set to display what they can do on various ski slope obstacles. One of the segments includes jumping over a Range Rover Sport. Moreover, from October 24 to 28, lucky participants and viewers of the show have equal chances of bagging the Icelandic Adventure and a rare chance to tour the United Kingdom-based Land Rover Experience Center.

Potential buyers of Land Rover

Saturday, October 6th, 2007

Before the week ends, several private firms and companies showed interest in becoming the future owners of Ford Group’s luxury brands Jaguar and Land Rover, said Chairman Bill Ford Thursday.

Potential owners were only given a week to put in their bids for LR, which is geared top-caliber Land Rover Parts, and Jaguar. Ford, which is based in Detroit, Michigan, decided to put on the market its luxury makes after suffering some setbacks in sales in the United States. At the moment, the board of Ford Group is still weighing the bidders for Land Rover and Jaguar.

“We have got a lot of active interest,” Ford told the Birmingham Post. “We are speaking to the bidders and we’re really encouraged by how much interest there has been by very serious bidders.”

Among the bidders, the established Indian company Tata is after Ford’s on sale brands. The parent company, which boasts of Land Rover Engine Parts above all, however, is not that keen to hand over its luxury makes to any giant manufacturers because of the fear that these will do an overhaul on Land Rover and Jaguar. Thus, Ford Group is more enthusiastic in selling its expensive makes to just a private company.

TPG, Terra Firma, One Equity, Cerberus Capital Management, and Ripplewood are among the private companies that showed great interests for Land Rover and Jaguar.

Another plan considered by Ford Group is to arrange a new and effective four-year contract with its employees under the United Auto Workers (UAW) union. Notable salary and benefits would be among the things included in the itinerary of Ford and UAW if the plan pushed through.

For now, Ford Group is just looking into those private companies bidding for the Jags and Rovers.

Land Rover to lower emission level of its vehicles

Tuesday, October 2nd, 2007

Aside from the automakers, pro-environment policy makers are also keen in preserving what’s left of Mother Nature. These men behind suits implements green laws, like that of the emission standard. To answer to such enacted laws, Land Rover, along with other automobile companies, has taken measures to keep the emission level along the safe zone.

Five years from now, the Ford Motor-produced Land Rover will have slashed off as much as 20 percent in the average noxious emissions of its vehicles. Such emission cut can actually exceed the standards given by the European Union (EU). By 2012, about 130 grams per kilometer of carbon dioxide emission of vehicles is targeted to achieve by EU. Such strict emission standard has pushed Land Rover to take some action this early.

Land Rover Freelander

To finance such technology, the luxury SUV brand’s managing director Phil Popham told the Financial Times that Land Rover, along with its sister company Jaguar, will allot £700 million (or $ 1.43 billion) for this carbon dioxide improvement project.

“The £700m is a bit north of a 20 per cent improvement,” Popham told the Financial Times. “We can meet the intent of the legislation in terms of percentage improvement, but there’s no way we’re going to get the fleet average down to 130 g/km.”

Among the fleet of Land Rover, the 2009 Lander Rover Freelander is set to pioneer a system tagged as the “stop-start” that could help push down the noxious emissions to the safer level. This future technology is set to be another staple, along with the other standard Land Rover Parts, for this model. The Land Rover Engine Parts will also be some of the components the company will focus on to improve. Moreover, the luxury SUV brand is set to come out with a full hybrid car of its own in the future. These are just some of the initial steps the company is going to take to offset the air pollution.