The Global Managing Director of Land Rover, Phil Popham, has just announced recently that the automaker’s biggest Carbon dioxide offsetting program is to be extended to the Middle East. This Land Rover program is currently the world’s biggest consumer offset undertaking and this is the automaker’s way of helping its consumers address the issue of climate change since it knows that it has not been producing Land Rover parts that are environment-friendly.

It could be remembered that this Land Rover program has just been launched last September in UK and the automaker’s partner for this program is the world-renowned carbon dioxide offset provider, Climate Care.

The Middle East is fortunate enough to be one of the first auto markets outside the UK to be provided with a carbon dioxide offsetting program by Land Rover. What Land Rover wants to achieve is carbon dioxide neutrality from its new vehicles sold and its manufacturing. The automaker also wants to invest in projects regarding renewable energy such as technology change, wind and hydro, and energy efficiency.

Popham said that the offset emission program will be applied to Land Rover’s LR2, Range Rover Sport, LR3, and Range Rover models that were sold in the Gulf from the 09 model year production.

Popham said, “’We want Land Rover customers to be assured that not only will their purchase continue to be highly desirable, but they will also be part of a programme that will make an immediate and real impact on CO2 levels through offset projects around the world.”

It was on Popham’s second visit to the Gulf that he emphasized the importance of the auto market in Gulf for global level branding. He said, “’The Middle East market is awash with optimism, adventure and a real ‘can do’ attitude - the very same attributes that distinguish Land Rover.” He added, “The Middle East is the third largest market for Range Rover in the world. In September, Land Rover sales in the region increased by 36% as global sales rose to 26,000, a 34% increase.”

The Managing Director of Land Rover Middle East, Andy Gawthorpe, commented about the automaker’s involvement in environmental programs and said, “It has been another successful year for Land Rover and the future looks promising. We plan to maintain the momentum and the strong focus for future models is to keep the innovative brand character alive while developing technology that contributes to environment protection.”

Land Rover is planning on extending its offsetting program to other countries as well to achieve its goal of carbon dioxide neutrality.

This entry was posted on Wednesday, November 28th, 2007 at 6:34 pm and is filed under Land Rover News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.