Car enthusiasts need not wait long – the Land Rover LRX concept will soon be unveiled this January at the upcoming Detroit Auto Show. This Land Rover concept vehicle has a somewhat futuristic design but with its body structure remaining to be that of sports utility vehicle Land Rover is known to be a popular manufacturer of. The bold design of the Land Rover LRX seems to indicate that the sports utility vehicle manufacturer is targeting new areas of the auto market.

The year 2008 is actually the automaker’s 60^th year anniversary and it seems that it is celebrating it by introducing its LRX concept vehicle to the automotive world. The Land Rover LRX concept is a three-door vehicle. But unlike the traditional sports utility vehicles from Land Rover, this one has a more compact size, has a lighter weight, and sustainability focused technologies. With these being the main characteristics of the Land Rover LRX concept vehicle, it just means that the automaker is expressing its desire to start addressing the needs of a world geared towards change.

If one would describe how the Land Rover LRX concept car looks like, one will likely say that it is a cross-coupe and that it is really quite different than the conventional luxurious sports utility vehicles form land Rover. It is smaller than the Land Rover LR2 and therefore it is thought of as a premium car. Being a premium car, the LRX targets new customers in the executive and luxury sectors. The customers in these two sectors go for vehicles that are equipped with all the goodies of SUVs but are packaged in a more compact type of vehicle.

Land Rover’s new design director is Gerry McGovern and the LRX model is the first project vehicle that came out under his leadership. The LRX actually came out as the natural extension of the range of Land Rover vehicles but still defining a new segment in the automotive industry. The design features of the LRX which are the same with other Land Rover vehicles include the bold new interpretations of the signature clamshell hood, the wheel-at-each-corner posture, and its floating roof.

The low weight of the LRX is really one of its great assets as because of this there is an increase in the fuel efficiency and a decrease in carbon dioxide emissions.

This entry was posted on Wednesday, January 2nd, 2008 at 12:20 am and is filed under Land Rover News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.