Land Rover is really committed into providing solutions to the environmental concerns that vehicles unintentionally provides the environment with. To prove its commitment, it has set up and recently launched its Our Planet communications campaign which would set out the progress Land Rover has made with regard to improving its environmental performance. It also shows its commitment to keep that momentum with technical innovation and the world’s largest carbon dioxide emission offset program. This campaign will point out the global conservation and humanitarian projects that Land Rover is working on.

As Land Rover has just recently celebrated its 60^th anniversary, its Our Planet campaign is also its way of celebrating along with the SVX Defender and the LRX Concept vehicle. The LRX concept vehicle will be making its debut during the North American International Auto Show happening in Detroit this weekend. It’s been made with lightweight materials and a hybrid technology so it is able to produce CO2 emissions that are only under 120g/km.

With the LRX concept vehicle, one can easily deduce that Land Rover takes its environmental responsibility seriously. Land Rover already started producing vehicles that have reduced emissions. And together with the automaker Jaguar, Land Rover is spending around £700m to improve technology that aims to reduce the carbon dioxide emissions.

However, this technology is just one part of Land Rover’s plan to reduce emissions and the impact vehicles bring to the environment and for the conservation of the wildlife and habitats as well. Another thing that Land Rover is doing to reduce emissions is its carbon dioxide offsetting program which is the biggest CO2 offset program in the world.

Land Rover has also partnered with a lot of conservation and exploration bodies such as the Royal Geographical Society, Biosphere Expeditions, Born Free Foundation, EarthWatch, and the China Exploration and Research Society.

The campaign of Land Rover is Land Rover’s way of demonstrating its commitment to reduce the environmental impact of vehicles and create an improved living condition for the people and the wildlife.

This entry was posted on Thursday, January 17th, 2008 at 7:58 pm and is filed under Land Rover News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.