Land Rover isn’t solely just about producing the attractive, the sleek and the luxurious cars anymore. They have taken into consideration what good their manufactured vehicles could do for the environment. They have looked into a more environment-friendly approach in terms of producing vehicles and have actually taken steps to pursue their plans. With focus on sustainability in relation to Land Rover’s marketing plans, they have recently launched a string of full-page press advertisements in relation to their think green plans. These full-page press ads run through its green credentials by giving a clear description of the four different areas the company is focusing on when it comes to reducing the impact on the environment. The four different areas are as follows:

1. develop a technology which is environmentally friendly
2. sustainable manufacturing practices
3. striking a balance with the carbon emissions of the new vehicles
4. get involved with humanitarian projects and such by donating to conservation and humanitarian projects

Global brand marketing director, Julian Whitehead, had been picked out to be the director of sustainability and social responsibility. He explains that his main task is to be able to come up with strategies that would make sure it would meet the challenges the present condition of the environment has imposed. Aside from that, his job is to see to it that their marketing messages are fitting to the flow of the current market.

To keep up with their new green campaign, Land Rover is taking into account releasing a Freelander 4×4 which would be thirty percent more economical. To give one little detail about the planned Freelander 4×4: It is to say that they are mulling over introducing a battery-powered version of the previously mentioned car.

source: Marketing Week

This entry was posted on Monday, January 28th, 2008 at 11:38 pm and is filed under environment-friendly Land Rover. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.