Land Rover Invests In a Virtual Reality Center
Land Rover, along with Jaguar, has decided to invest in a so-called virtual reality “cave.” The process of prototyping and modeling can take up massive quantity of time when it comes to the process of automotive design. This is the reason that Land Rover has put in roughly around four million U.S. dollars in a very modern “Virtual Reality Center.” This is where designers will be able to present their CAD designs in 3D. This virtual take on the prototyping process will make it possible to let the viewers see and even experience the vehicle models from each and every angle. Administered by Holovis International, a company well-known for brilliant 3-Ds, the arrangement shows all the signs of a reduced time in the process of prototyping and modeling. There are plans of making use of advanced visual technologies which will have the projection power that would equal to that of eight cinemas. By allowing the designers and engineers to set eyes on a life-sized, 3-D models and components of cars or vehicles, the call for physical prototypes will be cut down. In the long run, this will help in saving time and money.
Product Development Director for Jaguar and Land Rover, Al Kammerer, said, “This is a key advance in our development toolbox… The awesome power of this project is unparalleled in our industry worldwide and will allow us to produce new vehicles on a much quicker timeline, to update and develop more responsively to customer trends and to be considerably more efficient as well.”
Impressively advanced, the four-walled virtual reality center is bound to provide both designers and engineers a virtual reality environment. There will be a total of eight Sony SRX-S105 high resolution projectors that will be providing exceptional visual quality which will be able to produce photo realistic images. 3-D glasses will be used for the purpose of providing “ultimate realism” to the users. According to the General manager of Sony UK, Raj Pandaya, “”We have been working closely with HoloVis International who have developed this innovative solution for Jaguar and Land Rover and the automotive industry. The Sony 4K projectors are four times the resolution of High Definition, meaning it is almost impossible to see pixels on this size screen. These projectors are now going to affect the auto market in a drastic way.”
source: gizmag.com