Land Rover has risen 18 percent in global sales. One of its possible contributing factors is the manufacturing and marketing of new models. Land Rover has seen increase in profitability due to the various new models it had brought to the public for the past five years. The sales in global markets such as Russia and China had also contributed to it profitability. For the past year of 2007, Land Rover had sold 226,395 units of vehicles.

If the Land Rover had enjoyed a rise in sales, then Ford Motor Co.’s Jaguar had experienced the exact opposite. There was a reported 19 percent decrease in sales all over the world. This particular result yielded the end of production of the Jaguar S-Type models. The Jaguar was able to sell 60,485 units the past year.

source: The Detroit News

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