“Nevada Passage” is a reality television show series. The T.V. show features a number of teams in pairs who compete with each other in different activities. Such activities are bicycle races, kayaking, jet skiing, rock climbing, and other various outdoor activities. It all started three years ago in Reno, Nevada. The tourism commission of Nevada was responsible for creating the show “Nevada Passage.” This year it gets bigger: The television reality series show is about to go international. Along with this big step, they have partnered with a well-known automobile maker, Land Rover.

“Nevada Passage” will be featuring Sport Utility Vehicles from Land Rover. The series will kick off in May his year, serving as one of the qualifying events all over the world for the 2008-2009 Land Rover G4 Challenge. There will be 18 said qualifying events and will be featuring a couple of activities. These activities will include off-road races, navigation challenges, trail running, mountain biking, and kayaking.

The tourism officials conceptualized the “Nevada Passage” show in order to promote Nevada as more than the place for casinos. The officials want the people to know that their place offer more than that to their visitors. Previous “Nevada Passage” competitions took place in Sierra Nevada (backcountry skiing), Sand Mountain Recreation Area near Fallon (sand-boarding), the Truckee River in downtown Reno (kayaking) and the Red Rock Canyon near Las Vegas (rock climbing).

The exact location of the event, which will last for five days, is kept secret. The tourism officials together with Land Rover made it necessary to keep the location a secret to be able to avoid competitors from getting ahead of the others.

source: Canadian Press

This entry was posted on Saturday, February 23rd, 2008 at 7:35 pm and is filed under Land Rover News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.