Land Rover has begun their recruitment for their 2008/09 Land Rover G4 Challenge, where the Challenge Finals are anticipated to take place in Asia over a three-week long challenge and adventure. Said event is supported by the International Federation of Red Cross and Red Crescent Societies. With this partnership, Land Rover will be donating a vehicle of their own to the national Red Cross or Red Crescent Society related to the winning team. The Land Rover G4 Challenge will be aware of the environment, keeping the event environmentally sensitive with a fully carbon offset by way of using Climate Care.

The Challenge Finals will comprise of two teams of competitors, each from the 18 nations which will compete for victory.  It will be a series of tests which will assess driving skills, ingenuity, tactical thinking, and of course, physical endurance. Some of the activities which will be included aside from off-road driving are abseiling, climbing, kayaking, mountain biking, and orienteering. There will be a change to this year’s Challenge Finals: Each country will have two competitors – one male and one female – and each team will have their own national vehicle. This will increase the number of participants to twice its previous count. Not only that but it will also promote a healthy sense of national element among the competing teams. There will be a total of 18 teams anticipated to take part in the 2008/09 Land Rover G4 Challenge. The countries are Australia, Austria, Belgium/Luxembourg, Brazil, Canada, China, France, Germany, Ireland, Italy, Netherlands, Russia, South Africa, Spain, Sweden/Norway, Turkey, UK, and

USA. Land Rover will use all kinds of their vehicles for the event. The line-up includes the Discovery 3, Defender, Freelander 2, Range Rover, and Range Rover Sport.

With the new global partnership involved, said event will make certain that the 2008/09 Land Rover G4 Challenge will leave behind a positive legacy. While generating funds for humanitarian projects which can change lives for the better, it will also help raise public awareness. According to Phil Popham, the Land Rover Managing Director, the Land Rover G4 Challenge is “an incredible program that demonstrates our products’ breadth of capability and displays our desire to always push the boundaries of adventure. It is ideal to work as a fundraising and awareness building platform for a humanitarian organization and we are delighted that we can now make the most of the Challenge’s success and leave a lasting positive legacy by working with the International Federation.”Source: Yosax.com