Land Rover has expressed its interest in buying the new Ranger navigation software from Columbus Geographic Systems Ltd., a rising company in the field of navigation applications and geographic information systems (GIS). These navigation systems, in turn, are meant to serve as enhancements for the company’s global network of Experience Centers.

For those unfamiliar with such concepts, the Land Rover Experience Centers are special hubs built to offer the ultimate off-road experience for its consumers. These centers provide a variety of thrilling programs that include remote navigation, expedition driving, and off-road technology. Indeed, driving enthusiasts get to learn more about the different Land Rover Parts and Land Rover Accessories that make up the Land Rover vehicle.

As for the actual navigation software, this Columbus-designed technology is ensured to provide superior Global Positioning System or GPS mapping for the off-road environment. To date, the Ranger product is designed to work on a number of devices, namely Personal Navigation Devices (PND) and the Car PC.

Tsvika Freidman, Columbus CEO, is very pleased to have caught the automaker’s attention: “Range Rover represents an important, high-profile opportunity for us. We are aggressively targeting the market for vehicle navigation systems. This market is still under penetrated, with less than one-in-ten cars in North America having some kind of navigation system. Our goal is to establish Ranger as the principle off-road navigation tool for drivers around the world. We look forward to updating our shareholders on our discussions with this important client.”

For more details and information regarding both the Land Rover Experience and Columbus Geographic Systems, kindly visit the following sites:

http://www.landroverexperience.com/experien/en/Experience/Home, http://www.columbusgis.com/.

Meanwhile, below is a brief profile of Columbus, as given in their release statement:

About Columbus. Columbus Geographic Systems (GIS) Ltd. is a rising player in the field of geographic information systems (GIS) and navigation applications. The company brings advanced software capabilities to a wide range of users and devices, previously only accessible to trained professionals on dedicated devices. Its main products include: 1.) Highly-effective off-road, outdoor GPS navigation tools, working on a full range of devices including Car PC, PDA, and Personal Navigation Devices (PND), with options for 3D imaging; 2.) Innovative, affordable GIS tools easily used in a range of applications, including businesses, agriculture, surveys, and government agencies; 3.) Aerial GIS applications for military and civilian aircraft operating in complex or threatening environments.