Land Rover has not been so fast on catching up in contributing to the world’s ecological plans but they are surely making up for their lost time. They may not have added Land Rover parts that have the ultimate function of safeguarding the environment from unburned fuel, and their Land Rover Range Rover parts may not initially contain a catalytic converter but it doesn’t mean that they are not thinking of doing anything about that.

It could be remembered that in September of 2006, Land Rover launched a scheme that would let new car buyers have an option to have their CO2 emissions offset for the first 45,000 miles through a one-off green tax of between £85 and £165. This cash will then be put into worldwide ecological schemes such as renewable fuels and wind farms.

Land Rover is extending their carbon offsetting scheme, giving their customers a chance to mark “guilt reduction” box on the list of their options for their sports utility vehicles.

But those who advocate for these ecological schemes demanded that Land Rover extend its offset scheme and so this has now been applied to other older cars, to those driving cars that have a recorded mileage of over 45,000 miles. The money raised is spent by specialist CO2 offset provider Climate Care on green energy plans all over the world.

Phil Popham, the boss of Land Rover said, “Land Rover takes its responsibility to the environment seriously and demand for a voluntary offset scheme shows us owners share our commitment.” He added that their customers will now have a chance to make a difference in their community, and be of help to the environment and wildlife.

This automaker is already exerting all efforts to improve their green ratings as the debate regarding CO2 emissions is focusing more on the most polluting vehicles. It now offsets the CO2 emissions generated by production at its two UK manufacturing plants. They are also working on a Hybrid technology as of now to catch up with Japanese automakers and have their share of Hybrid vehicles.