It seems that more and more marketers have been discovering the benefits of mobile marketing. Among the automobile marketers to latch on to the trend is Land Rover. The automotive retailer launched an advertising campaign for its Range Rover Sport over the Apple iPhone. The campaign ran last October and it has registered 400,000 views with 1, 100 users keying in their ZIP codes.

According to Joao Machado (online associate media director of Mediaedge:cia, the advertising agency which handles Land Rover ads), the car manufacturing company saw advertising on the Apple iPhone as the “ultimate consumer touch point”. Advertising on the iPhone was a way to reach well – to – do consumers who had the buying power.

The mobile advertisement allowed iPhone users to locate the nearest Land Rover retailers using Google Maps. Either that or they could make a phone call there using their iPhone. Maria Solano, advertising-communications manager for Land Rover North America, believes that going the mobile route was a good thing for Land Rover. She realized the direct – response potential that mobile marketing had for the brand. In fact, the click – through rate of the advertisement on the Apple iPhone was 0.3% more than the 0.22% of the entire campaign.

It seems that mobile marketing is a trend that’s here to stay. Various retailers, including car manufacturers, seem to be quick on their toes with realizing its potential.

Source: Could IPhone Up Mobile-Marketing Stakes? Land Rover, Others Think So