During the annual awards presentation at the Association of Scottish Motoring Writers (ASMW), the Land Rover Freeleander 2 was able to bag the Scottish SUV of the Year award for this year 2007. The Freelander 2 was able to receive the award as it got majority of the vote from the member of the ASMW in the particular category. The competitors of the Land Rover Freelander 2 for the award included the Nissan X-Trail, Subaru Tribeca, Honda CR-V, Peugeot 4007, the Mitsubishi Outlander, and the Citroën C-Crosser.

The President of the ASMW Stephen Park presented the award to Land Rover Frellander 2 as he said, “Numerous new SUVs have been launched during the past 12 months. Some offer unrivalled off-road ability, others refined on-road manners, some dwarf everything else on the road while others are smaller than some family hatchbacks. But ultimately, one 4×4 impressed the judges more than all the rest. Winning by a bigger margin than any other category winner, our choice looks good, feels good and has real pedigree breeding.”

Jo9hn Edwards, the Managing Director of Land Rover in UK, said, “We are absolutely delighted to win this award for Freelander 2 from the Association of Scottish Motoring Writers. It is yet another testament to its dynamic design, all round capability and its smart and spacious interior package.”

He added that, “Scotland is an important area for Land Rover’s UK business, with sales up 21 per cent so far this year. The geography of the region means that an SUV is a practical choice for many customers.”

The Land Rover Freelander 2 is now available for sales in dealerships throughout UK. With quality Land Rover parts such as Land Rover engine parts incorporated in this award-winning SUV, would-be buyers will sure to have great value for their money as the Freelander 2 costs £20,935. this already include the costs for contribution to offset the carbon dioxide emissions. To date, the Land Rover Freelander 2 has already sold around 15,000 units in UK.

The Freelander 2 model which has sold most is the one equipped with a TD4 manual as it has a combined fuel economy figure of 37.7mpg and CO2 emissions of 194g/km.

Despite Land Rover’s impending transfer of ownership, success in sales has nevertheless continued to pour forth this month of August. Another division that attest to Land Rover’s excellent market performance is Land Rover Latin America and the Caribbean Regional Office (LACRO), as said region reported its best ever August sales in four years.

The period of August 2007 sold 204 vehicles, in which case said revenue output topped the comparative 2006 period by a huge 92 percent markup, as well as beating the supposedly monthly peak sale dating back to 2003. Moreover, the total year-to-date sales had already resulted to an outstanding increase of 17 percent higher than the combined sales of the previous year’s similar period.

Franco Fodor, General Director of Land Rover LACRO, has a ready answer with regards to the company’s satisfactory sales operation: “These figures are an evidence of the satisfaction of Land Rover consumers.”

And when asked the preferred model of the LACRO division, it was disclosed that the Range Rover Sport is the leading unit for this market, with 67 deliverables in August. The consumers took well to the superior Land Rover Range Rover Parts, as well as the Land Rover Engine Parts, which are prudently engineered to adapt well to such locations such as South America’s rugged environment.

Indeed, the company has taken the new performance statistics as a sign that Land Rover has sustainable growth potential in said particular region.

One of the numerous causes of Land Rover is to aid in enhancing bright, young minds. This can be seen with the recently concluded Land Rover TrackNAVCHALLENGE.

TrackNAVCHALLENGE, for those not in the know, is a program organized by the company to raise awareness and enthusiasm in engineering technology. It is open to 14-18 year olds who have interests and gifts in vehicle designing and engineering. In such an activity, these young minds are tasked to design and produce a radio-controlled, four-wheel drive model that would emulate the superior capabilities of a Land Rover.

The winning party was the ‘A Team’ of Burntwood’s Chase Technology College. The team’s engineered model, complete with various miniature Land Rover Parts, was able to successfully whiz through the final’s in-door all-terrain track.

Furthermore, Land Rover decides to set the event one notch higher as the winners were also treated to experience the real thing. The group was ushered to the Land Rover Experience Center and was treated to expert demonstrations of full-sized Rovers, wherein they get to pour over the real Land Rover Engine Parts as well as to observe innovative Land Rover Aftermarket Parts. And as part of Land Rover’s commitment in caring for the environment, the team also received an educational seminar with regards to responsible off-road driving.

The winning team’s consultant, Adrian Coles, has this to say on this additional treat given to his wards: “Experiencing the capabilities of Land Rovers in action has inspired them even more for next year’s challenge.”

This month proved to be a meaningful period for Formula Sports, Inc. (FSI), known distributor of Jaguar, Maserati, Ferrari, and Land Rover vehicles in the Philippines, as it launched the second-generation Freelander in the Philippine automotive market.

It was back in 2004 when the original Land Rover Freelander was launched in the Philippines by FSI, and comparisons can’t help but be made. As the world’s common opinion goes, this Freelander 2 is carries most of the Land Rover Parts that is ingrained from its two famous brothers, which is the Land Rover and Range Rover.

FSI Chairman Willy Soong accedes during the unveiling ceremonies: “The all-new Freelander 2 is a far cry from the first generation Freelander. This one is like a mini-Rover.”

In terms of market support, it would appear that the Freelander 2 would financially come out more strongly than its predecessor. According to Soong, the first series Freelander sold only about 10 units since its launch way back in 2004. The Land Rover Freelander 2, however, had already resulted to eight units in deliverables even before the official launch. And with its new look coupled with a coolly redesigned Land Rover Freelander Parts, it is expected to generate more interest in the days to come.

The Land Rover Freelander 2 is a completely built up unit that was manufactured in Land Rover’s Halewood plant in Liverpool.

Even with the still unclear and undecided plans of its mother company, Land Rover is still raring to establish its name in foreign soils. Just this week, Land Rover has announced its plans to better ingrain its market positioning in India through a stragetic model introduction coupled with a reduction in said model’s standard pricing.

Land Rover’s sole India distributor, Navnit Motors, is aiming to acquire another model in its existing lineup, specifically the Land Rover LR2. If statistics would be referred to, the Land Rover LR2 is a renowned success for the car company, as said model has aided the brand to attain its best sales so far this year. This achievement is said to be mostly due to the highly performing Land Rover Parts and Land Rover Accessories that combined into a highly performing unit, and tagged thus far as the company’s most fuel-efficient model.

What’s best about this is that even with the LR2’s exceptional standing, Land Rover and Navnit Motors have agreed to make it more affordable in India. In fact, the LR2 will be the cheapest of the Land Rover variants in the country, with a working price of around RS 35 Lakh.

At present, Land Rover sales performance in India is still a bit minuscule but it is said to be picking up its pace. Navnit Motors is estimating to double the annual volume to over 60 units this year as a second outlet is being added to the enterprise.

The Land Rover LR2 is expected to boost the Land Rover sales in India, as the market is currently geared towards compact SUVs. With the advent of the LR2, Land Rover can have a rejoinder to the current market hold of Honda’s CR-V and Suzuki’s Vitara.

Land Rover is proud to announce that the company is right on target in achieving its third consecutive record sales year after a very resilient month of August revenues in both established and emerging markets.

In a statement duly released on the eve of the International Motor Show in Frankfurt, the company’s global August sales is said to be more than 15,000 deliverables, which is a substantial 36 percent increase as compared to the same month of the previous year.

The Freelander 2 is Land Rover’s star unit for the time being, as it delivered a revenue of 20 percent ahead from last year’s sales statistics. Indeed, the Freelander 2, with its superior Land Rover Engine Parts and stylish Land Rover Accessories, is a standard favorite among many regions.

To provide a more explicit accounting of where Land Rover stands the strongest, the established markets in the United States and Europe both recorded respective increases worth 32 percent and 25 percent for the year to date. The company’s emerging markets, on the other hand, resulted with a massive year-to-date increases of 92 percent and 87 percent respectively.

Land Rover has announced its official sponsorship of Mountain High Organization’s multi-activity adventure quest in Jordan to raise awareness for Diabetes.

Aptly titled as ‘Jewels of Arabia’, this campaign brings together adventure-seeking individuals from diverse backgrounds, nationalities, genders, and age-groups to unite for a common quest of good health, more specifically in controlling the frantic spread of the deadly Diabetes disease. Relatively, the program aims to emphasize on this disease control message by banking on the ‘Power of three’ aspects, which is awareness, education and prevention.

The challenge will involve a series of much-needed attributes consisting of the test of intelligence, initiative, team spirit, physical fitness, navigational skills and a positive attitude. It is designed to be a culture-rich journey of Jordan, exploring the rich heritage of this magnificent city, traveling through some of Jordan’s most spectacular architectural wonders, living the life of a Bedouin, and all the while hunting for the supposedly ancient hidden pots that holds the knowledge to save the world from Diabetes.

The activities lined up for this campaign would surely whet the appetite of adventure enthusiasts. Such quest duties include an exciting treasure hunt, hiking up Jordan’s highest peak, sand skiing, kayaking, camel trekking, map reading, raft building, and off-road driving through the breathtaking terrains of Jordan. This is where the Rover comes in handy, as all Land Rover Engine Parts are built to perform in these extreme outdoor conditions. This also applies to the other Land Rover Parts in maintaining their tough material and quality.

Discussing Land Rover’s association, Managing Director of Land Rover Middle East, Andy Gawthorpe, has this to say, “We are very delighted to be part of such a positive initiative, which is in line with our brand philosophy to support activities that inspire, create and deliver a spirit of adventure for everyone. Our partnership with Mountain High has been the result of our common goal and vision to encourage people to ‘Go Beyond’ their everyday limits for a good cause.”

“We have provided a range of Land Rover vehicles to the team to help them cover some of the remote and challenging landscapes of Jordan. These include the Range Rover, our flagship model, Range Rover Sport, the performance SUV and a Sports Tourer, LR3; the brand’s luxury, family SUV and the LR2, our new, premium, compact SUV and recent addition to the family. All our products offer the dedicated, engineering pedigree that makes them truly capable of delivering across all terrains and hence would be ideal for such an adventure event. We wish all participants good luck and hope their experience is rewarding.”

Julie Amer, Founder of Mountain High, promotes the campaign, as well as singing the praises of Land Rover: “We are extremely excited about the “Jewels of Arabia” project as it is such a great way to raise awareness for Diabetes and encourage others to get into action and take charge of their health. The team members are all great role models and very enthusiastic about playing an active part in the campaign in the spirit of adventure.”

“We are all delighted with Land Rover’s support for this project. Apart from the skill, endurance, stamina and dedication of the team members, we also have to rely on strong, capable vehicles to cover the difficult terrains we will encounter. A big thanks to Land Rover for putting us in the driving seat, we know we have a winning combination to make this mission a great success.”

Land Rover will be fusing goodwill with the brand’s legacy for adventure. This can be clearly depicted in the brand’s ‘Land Rover G4 Challenge’ as it would be running in support of the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organization.

Land Rover Managing Director Phil Popham is looking to share the success of the company, despite an uncertain future due to parent company Ford Motors existing plans to sell the franchise. In a statement, Popham enthusiastically asserts: “The Land Rover G4 Challenge is an incredible program that demonstrates our products’ breadth of capability and displays our desire to always push the boundaries of adventure. It is ideal to work as a fundraising and awareness building platform for a humanitarian organization and we are delighted that we can now make the most of the Challenge’s success and leave a lasting positive legacy by working with the International Federation.”

“Land Rover is a strong brand that has a natural fit with humanitarian organizations in general. Our association with the International Federation goes back a long way, to 1954, when Land Rover supplied a long-wheelbase Series 1 to the British Red Cross for use in Dubai as a mobile dispensary. We are now looking forward to forging closer links with the International Federation through the Land Rover G4 Challenge.”

On the other side of the partnership, CEO of the British Red Cross Sir Nicholas Young, speaks on behalf of the International Federation as he pleasantly affirms the benefits of such an association. “An association with the Land Rover G4 Challenge offers a unique and positive way for the International Federation to reach completely new audiences. It will enable us to activate projects that may otherwise not be possible. This will be a partnership that will save lives - it’s as simple as that.”

The 2009 G4 Challenge.

Unlike the previous G4 challenges in 2003 and 2006, this 2009 Land Rover G4 Challenge will be involving mixed-gender national teams, and with the still-unselected competitors coming in from 18 different regions of the world. Prior to the race itself that would take place in Asia in early 2009, a rough and rigorous elimination system would be initially implemented, wherein the overall best male and female participants would be the ones entering the Challenge itself.

But like its G4 predecessors, this 2009 G4 Challenge would still have that fascinating blend of off-road driving, adventure sports, and extreme team initiative trials. Such foundations aim to showcase individual physical fitness, essential team spirit, and not to mention the ultimate test on the tough durability of Land Rover Parts. As always, the entire Land Rover fleet will be participating, with the Range Rover Sport, LR2 and LR3 all in action as competition vehicles. With its Red Cross partnership, the goal is to raise the equivalent of at least $2 million for charitable functions. And as an additional feature, the victorious national team will win a Land Rover for their National Red Cross or Red Crescent Society.

Pleased to offer his support for the event is Martin Dreyer, winner of the 2006 Challenge. With a bit of reminiscing and comparing, Dreyer has this to say: “The last Challenge was an amazing experience and it was a fantastic feeling to win after such a tough competition against competitors from all around the world. I am sure that the new format, with national teams and more female competitors, will make the next Challenge even more exciting.”

With Land Rover’s environmental campaign, this 2009 G4 Challenge is set to have Carbon Dioxide Offsetting on its program. Such a system will ensure that amidst the adventurous competition and humanitarian assistance, environmental settings are also well protected.

In its bid for sustainability, Land Rover is dead serious on enhancing the reputation for engine performance. Thus, each and every one of the Land Rover Parts is being dissected for further improvement and technological changes.

One major enhancement is the stop-start system that will be fitted as standard to all Freelander 2 TD4 manual vehicles beginning early 2009. This system turns off the engine when the vehicle is stationary and automatically restarts it when the driver is ready to move off, cutting CO2 emissions by 7% from 194 g/km to 179 g/km. Such a system would not only benefit human and environmental health, it would also be friendly on the Land Rover Engine Parts, and thus on the Land Rover vehicle as a whole. However, for a more scientific and technical approach, Land Rover estimates that this mechanism would save 10m tonnes of C02 a year based on 28,000 cars each driving 15,000 miles.

The said stop-start system is said to be just one of the various programs that would be tackled over the next five years by the £700m-investment venture of Land Rover and Jag into green technology.

Land Rover seems to be in the habit of producing teaser concepts whenever the Frankfurt Motor Show arises. In the previous IAA held in 2005, car enthusiasts and journalists were kept guessing on a series of mysterious silhouettes of an upcoming Land Rover model. As it went, it was only January of this year that the identity of said 2005 Frankfurt puzzle was unveiled in the form of the Range Stormer vehicle.

This year’s Frankfurt festivities made witness of a repeat on this seemingly similar strategy from Land Rover. Under a banner ‘Coming Soon’, Land Rover presented a teaser video of the companyt’s new concept baby. The footage shows a still-to-be-named Rover model spinning through the levels of a multi-story car park. Further means to heighten the audience’s interest is through flyer giveaways illustrating this new concept car speeding off into the sunset.

Based on the purposely limited views given, this new baby on the block will be a smaller and lower version of the Freelander.

What the minds behind the Land Rover could provide, though, is that this new mystery concept is aiming to be Rover’s offering to compete squarely against Audi Q3 and other planned small SUVs. This new car under the design expertise of new design chief Gerry McGovern is said to be geared on complementing the Freelander structure and features, but filling in some gaps in the process. Further comparisons to the classic version would result to conclusions that this new baby, with its Land Rover Parts, is more engineered for road-based handling, tighter rear cabin, and smaller boot space. It would also provide a more luxurious feel with its improved Land Rover Accessories. Land Rover representatives divulged as well that this baby Rover concept would be sure to use lightweight materials and potentially a hybrid engine to answer to the industry’s needs for reduced emissions and increased fuel economy.

Land Rover Managing Director has this to add for Rover’s new baby: “It’s only a concept at the moment, but this is a statement of intent about a new direction that Land Rover wants to go in, about sportiness and low C02.”

Expected to be shown as a concept at the Detroit Auto show in January 2008, Land Rover officials are asserting that they expect to offer the new model with a wide range of specifications and prices. Top-spec models could be priced at more than $45,000, whereas the lowest-spec models could be priced below the Freelander. The LR2 currently starts at $34,700.