Land Rover is more than about manufacturing vehicles. Adding to the list of their asides, they have continued to become sponsors this year for two different events. The Rugby website owned by ESPN called Scrum.com has re-signed the famous luxury car brand that is Land Rover to be a sponsor in its Six Nations Fantasy League game. This is the third consecutive year of Land Rover being a sponsor to Scrum.com’s game on the site. Being a sponsor for said game consists of promotion of the game via different ways and means, which includes digital posts such as Cricinfo.com and ESPNsoccernet.com.

There were over twenty-five thousand participants or users last year who took part in the online rugby management of Scrum.com, where fans picked their combination of teams from among the different nations in high hopes of winning the weekly prizes. The weekly prizes include half a day’s worth of driving a Land Rover. There is also a prize of one whole day of the Land Rover Driving experience, which is good for two people. The UK Sales Manager of ESPN, Abeed Janmohamed, said that their relationship with Land Rover had strengthened this year. Furthermore, he said that, “This agreement is a great example of how online sponsorship can deliver clear business objectives. Given that this is the third year of Land Rover’s association with the game it is also a great endorsement of how effective this relationship has been for them.” The said Six Nations Fantasy League game which will take place at Scrum.com will start with the first round match which includes England versus Twickenham.

Yet another sponsorship that Land Rover has is the one with Snowsport GB, which is United Kingdom’s national governing body for skiing and snowboarding. Land Rover has replaced Audi as its official vehicle partner. With this new arrangement, Land Rover is expected to provide all of the team members a fleet of Discovery 3s and Range Rover Sports. This includes Britain’s top female down hill skier, Chemmy Alcott. This fleet of Land Rover vehicles will support them in the duration of the World Cup season. John Edwards, managing director for Land Rover UK, has said, “As a British brand, we are delighted to be able to support the best of British skiers and snowboarders in their pursuit of World Cup victory… Land Rover vehicles provide the ultimate capability required to ensure that the team members can travel safely and comfortably between competitions, often through treacherous snowy conditions.”

The Chief Executive of Snowsport GB, Mark Simmers, had also spoken about the new sponsor. “Control, precision, strength and determination are what it takes to be a high performance athlete in snowsport disciplines - therefore the Land Rover sponsorship of the British Ski and Snowboard teams couldn’t be a better match.”

The vehicle models which will be supplied will be completely equipped with the patented Terrain Response Land Rover is known for, as well as the permanent four-wheel drive. Other features that are included are Hill Descent Control, Dynamic Stability Control and low-range gearbox.

sources: Brand Republic and mad.co.uk