Land Rover has forged a partnership with Rainbow Media’s IFC for a new half-hour documentary entitled, “Action Indies: Extraordinary Location Scouts”. The narrative revolves around two scouts navigating around Los Angeles and the Australian outback in search of the perfect backdrop for Indie and studio films. And as the exclusive sponsor, Land Rover would be extensively integrated in the film.

Featuring running commentaries from producers, cinematographers, directors, and other key players in the film location verdict, the location scouts will be seen driving Land Rover vehicles all throughout the footage. Some screenshots are strategically designed to show viewers how the vehicles glide smoothly over rough terrain, while some showcases the superiority of the various Land Rover Parts and aesthetic designs. Land Rover Range Rover Sport will be the featured vehicle in the Los Angeles hunt, whereas Land Rover LR3 will be flaunting its off-road performance in Australia.

Alan Klein, IFC’s Senior Vice President for Partnerships and Licensing, declares in a press release: “We’re excited to be working with Land Rover on this groundbreaking partnership that provides them with a unique and creative opportunity to platform their brand.”

“This customized content allows us to strategically integrate Land Rover into an original film that will entertain and engage IFC viewers and continues the network’s overall strategy to generate revenue as a commercial-free network while providing value to its partners by allowing them to effectively target and reach consumers.”

When interviewed and questioned as to how IFC can promote itself as an ad-free program when it offers in-house sponsorship for specific companies to serve as marketing platforms, Klein has this to say: “The promotional vehicles we create are designed to reach consumers and engage them on a level where conventional commercials can’t compete. Rather than a traditional 30-second spot, each on-air promotion integrates the original content on IFC with the sponsors’ product in an uncluttered environment.”

“Even more unique to these partnerships is that IFC remains true to its ‘TV. Uncut’ brand by working with partners whose brand positioning is in line with what IFC represents and the audience it attracts.”

This original documentary feature is set for release on September 1.

Expect to acquire inside information on the colorful work of location scouting, as well as to glimpse first-class Land Rover Range Rover Parts and the terrain-sturdy LR3 model.