Potential buyers of Land Rover
Saturday, October 6th, 2007Before the week ends, several private firms and companies showed interest in becoming the future owners of Ford Group’s luxury brands Jaguar and Land Rover, said Chairman Bill Ford Thursday.
Potential owners were only given a week to put in their bids for LR, which is geared top-caliber Land Rover Parts, and Jaguar. Ford, which is based in Detroit, Michigan, decided to put on the market its luxury makes after suffering some setbacks in sales in the United States. At the moment, the board of Ford Group is still weighing the bidders for Land Rover and Jaguar.
“We have got a lot of active interest,” Ford told the Birmingham Post. “We are speaking to the bidders and we’re really encouraged by how much interest there has been by very serious bidders.”
Among the bidders, the established Indian company Tata is after Ford’s on sale brands. The parent company, which boasts of Land Rover Engine Parts above all, however, is not that keen to hand over its luxury makes to any giant manufacturers because of the fear that these will do an overhaul on Land Rover and Jaguar. Thus, Ford Group is more enthusiastic in selling its expensive makes to just a private company.
TPG, Terra Firma, One Equity, Cerberus Capital Management, and Ripplewood are among the private companies that showed great interests for Land Rover and Jaguar.
Another plan considered by Ford Group is to arrange a new and effective four-year contract with its employees under the United Auto Workers (UAW) union. Notable salary and benefits would be among the things included in the itinerary of Ford and UAW if the plan pushed through.
For now, Ford Group is just looking into those private companies bidding for the Jags and Rovers.

